BRAND & PHILOSOPHY

THE NAME

 “Ichthus” (ikh-thoos) is the root word of ichthyology from the Greek: ἰχθύς, ikhthus, “fish”; and λόγος, logos, “study”, also known as fish science, is the branch of zoology devoted to the study of fish

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PHILOSOPHY

Fittingly, Ichthus Unlimited was founded by believers in Jesus Christ who are committed to conduct business on Christian principles and aim at honoring God by serving customers with excellence, managing assets with diligence, building team members with care and adding value to our community. We do not force our beliefs on others and believe that the best way to convey the good news is to preach by example and often without words

BRANDING

NutriTuna™

Is trademarked in the United States, Europe and soon in Japan and Australia. NutriTuna™ is the only commercially available feed for bluefin tuna species that has been proven in commercial farms, demonstrating its suitability in providing optimal, long-term nutrition for scombrid fish. It is pathogen-free and both sustainable and scalable

Sustainability Certification

The feed mills where NutriTuna™ is produced are certified. Certification for the complete production cycle can only be obtained by feeding NutriTuna™ and, demonstrating that the wild stock of fish being used for stocking net pens has sustainability certification (responsible harvest below the maximum sustainable yield) or using hatchery-produced fish to stock net pens

  • Major retailers in the United States and Europe are prioritizing sustainability certification in their seafood sourcing policies and soon this will become a required item affecting their purchase decisions

  • Ichthus Unlimited is collaborating with the following watch-dog agencies and/or certification entities to change the designation and recommendation of tuna fed NutriTuna™ and to develop new standards for fish fed NutriTuna™:

WaGuru™

A pinnacle expression of bluefin tuna, crafted through science, precision, and sustainability for a memorable luxury experience

WaGuru™ elevates bluefin tuna to a new level of quality. Each fish is raised from superior animals using advanced mariculture practices and nourished exclusively with NutriTuna™, our proprietary, sustainable high‑performance feed


WaGuru™ comes from elite bluefin tuna specimens selected for optimal health, appearance, top genetic traits, and superior nutrition. Each fish is raised under meticulously controlled mariculture conditions that mirror the purity of the open ocean while ensuring unparalleled consistency and quality. Nourished exclusively with NutriTuna™, a scientifically formulated feed designed to optimize omega‑3 levels and lipid content, muscle structure, flavor, color and overall vitality. WaGuru™ represents the next generation of premium seafood

This rigorous, data-driven approach yields bluefin tuna with extraordinary sensory qualities: a naturally rich flavor profile, cherry-like color, and a refined, buttery texture that meets the expectations of world class chefs and discerning consumers alike. Every cut reflects measurable nutritional advantages, including elevated omega 3 content and superior protein integrity
Choosing WaGuru™ is choosing a luxury seafood rooted in responsibility. Each tuna is cultivated with a minimal environmental footprint, supported by traceable, science-based practices that ensure sustainability without compromising the marine environment

Consumers enjoy a rare combination: the prestige of premium bluefin tuna and the confidence of knowing it was produced with cutting edge environmental stewardship

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